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Adding Teaser Text to an Email

1. The first line of text in an email template is the text that is displayed below the subject line in the email preview area, just like the below example. Instead of this text reading as, “Having...

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Keep Branding Consistent

Stay consistent when it comes to branding. Keep this in mind when it comes to your from name, from address, subject line, overall email design and graphics, and voice (among other possible elements of...

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Avoid Misleading Subject Lines

Permission-based email marketing should be the foundation of your program.  Growing your list organically and without spamming is the best way to earn a great reputation as a sender and improve your...

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Email Marketing Tip: Clear Call-to-Action

After you get your readers to engage by opening the email with a non-misleading subject line, your next step is to include a clear call-to-action in your email. Make sure it stands out and will catch...

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8 Step Black Friday Checklist for Email Marketers

Black Friday is almost upon us, and with it the start of the holiday retail season. Your business will be impacted, as many estimates from research firms point to the online shopping rush being bigger...

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WhatCounts Announces Release 8.1.15

WhatCounts is proud to announce the v8.1.15 release of the WhatCounts Platform for current customers and prospective customers, with 4 exciting new features, including a new WYSIWYG editor, click-...

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WhatCounts Edition 8 Winter 2012 Release

WhatCounts is proud to announce the Winter 2012 release of WhatCounts Edition 8 for current customers and prospective customers, with powerful new features that will help you improve your email...

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Edit Email Links After You Send

    Fiddlesticks. I just deployed a massive campaign to half a million subscribers and the landing page link is broken. We’ve all had the classic “oops” moment at some point in our career as an email...

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The Social Ultimatum

…consumers are now in a position to deliver a whopper of an ultimatum to businesses: meet expectations, or die. You can thank Katy Keim for that quote in her recent article for Ad Age about building...

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Feature Friday: Manage Folders in Professional Edition

It’s the beginning of July. By now, you’ve got your holiday campaigns planned out (we hope!) using personalization, and you’re just waiting to hear if you were the 100th person to download our new...

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Feature Friday: Preview Personalization in Publicaster Edition

Feature Friday: Preview Personalization in Publicaster Edition Here at WhatCounts, we’re all about encouraging you to send smarter, more personalized communication. We did write an entire eBook about...

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Feature Friday: Preference Site Creation in Professional Edition

A Preference Site is much more than a way for your subscribers to opt out of receiving your email campaigns. It allows them to manage subscription preferences – in other words, to opt in or out of...

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Feature Friday: Fillin Fields in Professional Edition

Today we’re taking a look at the Fillin Fields feature in Professional Edition because it’s an easy way to add information to your emails, and it’s pretty simple to set up. This feature lets you reuse...

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Feature Friday: Relational Database in Professional Edition

It’s nearly here! In a little over a week, we’ll be releasing a modern, intuitive user interface. If you haven’t had a chance to get a sneak peek, go to www.thenewui.com. You’ll notice that although...

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